Books

The ASEAN Sales Playbook


Asia Sales Mastery
is a practical guide to understanding how sales really work across Southeast Asia. With cultures, traditions, and communication styles that vary from country to country, selling here requires more than standard techniques. Success comes from building trust, respecting differences, and adapting your approach to each unique market.


This book shares real stories and practical lessons from sales experiences across the region. Whether you're new to sales or looking to sharpen your skills, these insights will help you navigate challenges, connect better with customers, and achieve stronger results in one of the world’s most dynamic and diverse markets.

Testimonials

Hear what satisfied readers have to say.

Minh Lê

This book captures Vietnam’s relationship-first culture perfectly. Essential for success in Hanoi. A cultural compass for the region.

Jingyi Chen

Exceptional book for sellers. Selling in Asia is about people, respect, and connection. Singh bridges the cultural gap perfectly.

Jason Fernandez

Go beyond strategy. This book is a masterclass in cultural intelligence and adaptability. Necessary for APAC business leaders.

Mikel Hassy

Sales Mastery is life mastery applied to business. An insightful and human-focused guide to long-term success in the East.